The existing website didn’t have a secure firewall or data access management framework.Īs we examined the website, the need for design and development optimization became apparent. The company wanted to create a GDPR-compliant website, avoiding risks of data breaches and ensuring no one can hack into the system. Missing out on smartphone visitors reduced conversions and customer satisfaction.
Since the company’s target audience was 18-45 years old, mobile experiences were essential to this segment. Group Break Checklist didn’t have a mobile-friendly website – as a result the company didn’t have much to offer smartphone users. As a result, business owners couldn’t make the most out of their traffic. There were no pop-ups, subscription plugins, or means to share the website via social media. The old version of the website was falling short of ways to capture user data and convert a first-time visitor to a lead. As a result, Group Break Checklist had a 76% bounce rate. Website visitors were discouraged from filling contact forms or taking a wine compatibility test because pages were too slow to load.
#Group break checklist update#
Updating website content, changing images on a slider, and adding new blocks was too complicated and didn’t allow the company to update the website whenever needed.
However, after running an assessment, we noticed the following issues that reduced conversion rates: When Group Break Checklist reached out to Zazmic, the company already had a running website. The website is fully integrated with eBay and makes it easy to access cheat sheets, card trading stats, and other relevant information. Group Break Checklist is a platform that allows sport card collectors to browse through a list of baseball, football, and other cards and find new items for their collections.
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